..................the most gut wrenching shade of 70s pink I have ever seen!
Don’t get me wrong, Mizuno, Giant, Specialized, Adidas, Selle et al…… for the most part your products are awesome, I know because I own and use them. However just because I have ovaries does NOT mean I want to get sweaty, muddy, wet and on the odd occasion bloody; wearing something that would blend into Barbara Cartland's wardrobe…..
So if you could possibly take the following list into your next product planning meeting that would be super!
What women want:
- We want to go faster, period! (........no forget we have those, we've been dealing with them for thousands of years, we do not need white sports kit to prove we can.)
- We want to look like we could go faster just by using it / putting it on!
- We want something that does not squeeze, chafe, batter or assume we don’t actually have any “lady bumps”.
- We want to look like Helen Jenkins or Chrissie Wellington NOT Barbie or Barbara Cartland.
- We want to look and feel like we could go as fast as Helen Jenkins or Chrissie Wellington even if (which is highly likely) we can’t.
- The nations of the world do not generally send their athletes out to compete on the world stage wearing pink…… there is a reason for this, they want them to win!
- We want to vomit because we’ve trained or raced so hard the lactic acid in our bodies requires us to eject our stomach contents, we do NOT want to feel like vomiting every time we go to put on our footwear just by looking at it.
- We want to go over to that hot triathlete bloke, even if he is called Ken, and NOT have him say “Hey Barbie.....”
- Did I mention we want to go faster!? (Maybe spend your “man” hours there rather than on pink stitching......)
- I want to own a bike tool with more “tools” on it than I will ever know how to use, this does NOT include diamantes….
- I want light, flexible, windproof reflective bike gloves that keep my fingers from being frozen to my handlebars as I speed downhill faster than the average family car....... Pink does not keep them any warmer.
- I’m busy getting better at three different sports, I do not have time to stand at the sink scrubbing mud out of an all white outfit. I did not drive to the gym in my Chelsea tractor, spend 10mins not breaking a sweat on the cross trainer while considering if my cuticles looked a bit ragged, down a wheatgrass shot and come home to then give my “kit” to the cleaner because it needs the Channel No5 washing out of it.
- I want to be able to bolt things onto my bike (because yes although I have the body of a weak and feeble woman I can generally muster the strength to use said bike tool) that do not make the black and red carbon frame groan with the shame of it. (Said black and red frame is actually a man’s because I refuse to pay that much money for a colour I hate and am prepared to pedal harder and have shoulders that ache a little sooner because of the compromise.)
- I do not want to pay £300 pounds extra for said frame so it is NOT PINK!......or any other shade of condescending pastel!
- FYI colours which are “faster” include red, black, royal blue, even the odd bit of gold or EVEN the odd bit of 80s neon. Colours which should stay in a Laura Ashley shop are PINK, white and pastel!
I think their marketing department would however agree; it does not generally conjure up images of the blood, sweat, pondweed and screeching tyre tracks familiar to modern triathlon….
They don’t sell wall paper patterns called “mud splatter” and nor would you expect them to. Likewise I don’t want to walk into a bike shop and buy a saddle that’s had thousands of “man” hours spent on making it fit my "lady parts" to then have somebody stitch a pink heart onto it……it clashes with the red and black, does not inspire me to stand on my pedals lest someone sees it and therefore does not make me go faster!
I am tired (Maybe because I just biked 20km, swam 1.5Km and if I could have bought some trainers this weekend might have just been for a run....) of going into shops and hearing "Yeah women often tell us that...." Super, so if we follow the principle that "the customer is always right" why are manufacturers not listening? Are we not shouting loud enough, are they hard of hearing or are we too busy with the swim, bike, run thing to take on another fight? Maybe I'm wrong, maybe some women do want a bit of pink to offset the algae, brighten up the brown or remind them that they have ovaries and should probably be at home making the dinner not out in the dark with the rain stinging their face making sure that next race is just a bit easier. Here's a thought.....
WHY NOT ASK US!?
Triathlon is not ladylike, it’s quite hard to swim in a corset, an ankle length skirt is not terribly easy to cycle in and I think we’ve moved past the point where women should only run for 200m lest they over exert themselves.
*Look I know it's a bit mean but I just can't do it in pink..........*
...........................SO PLEASE JUST STOP IT!!!!!!






